Category Management
Supply Chain
About the Program
Effective organizations and their trade partners gain competitive advantage by relentlessly focusing the total value they provide to customers and end-users. Best practitioners know that highly effective and capable collaboration – at the interface – is how to best enable this goal. The Category Management process is a proven enabler of effective collaborative planning and value creation. Best practitioners have well-honed Category Management competencies. Companies seek credible industry benchmarks to drive their supplier performance and identify gaps to train upon.
Who Should Attend this Program
Course Content
A Process Overview
Building Sustainable Collaborative Relationships
Category Management Origin, Definition and Core Principles
Category Management Process
Current Status and Issues with Category Management
Delivering Actionable Results and Improved Performance
Developing Options and Deciding on Your Strategy
Developing Well-focused Category Strategies and Tactics to Satisfy Target Consumers and Gain Competitive Advantage
Going to Market
How Category Management Adds Value
Interactive Workshop using Practical, Applicable Case Studies
Making Category Management a Day to Day Activity
Making Consumer Research and Data Analysis more Cost Effective
Managing Suppliers
Simplifying the Way Forward for Category Management
Skills Needed of a Category Manager
The Benefits of Adopting Category Management Principles